Impact Menu Blog
- Ralph Salisbury
Ambiance, Stress, and Diet?
A 2010 study from the University of Michigan showed that when levels of the stress hormone cortisol, were boosted in healthy, non-stressed adults, they ate more snack foods.”… You also are likely to eat fewer regular meals and fewer vegetables: Emotional Eating and Stress Eating
We live in a fast paced world; time is precious, workplace demands are high, communication seems endless, relaxation seems unattainable. We do have to eat, and eat healthy. Part of a heathy diet is being able to eat ‘relaxed’; free of stress or at least in an environment that can help to minimize stress.
A restaurant's ‘ambiance’ can either make significant contributions in helping to minimize stress, or may actually compound the stress. “Ambient stress is the stress that is directly around you. Noise, pollution, smells... anything that is in your surrounding environment can cause stress.”https://www.answers.com/Q/What_is_ambient_stress.When a restaurant offers an ambiance that triggers a response that can divert a customer’s immediate thoughts or mindset, stress can be reduced. Maintaining such ambiance during the dining experience encourages healthier eating making the customer even more relaxed and comfortable. A relaxed and comfortable customer becomes a repeat customer.
Maintaining positive ambiance during the dining experience involves several factors; customer service and quality foods are always at the forefront. Other contributing factors may include accessories such as custom signage, unique table-top accessories, and custom menu covers. These items when viewed or presented can add to that positive response triggered when the customer entered the restaurant. A menu cover that compliments the ambiance; that tells a ‘story’ (scroll down to see “Custom Presentation, April 2014 Newsletter); that offers more than just food and beverage selections generates a diversion from a stressed mind. Your customer will order healthier food choices, may spend more , and will remember this positive experience.
Menu covers and table-top accessories that tell a ‘story’…